Black Ops Will Be Like A Beyonce Album Release Activision Says

Activision says it's changing things up this year with respect to how it markets and promotes the year's new Call of Duty game, which is Call of Duty: Black Ops 7.

Activision marketing chief Tyler Bahl told Variety that by early June, Activision normally would have already "teased everything that's coming out" for a new Call of Duty game. But with Black Ops 7, Activision is intentionally holding back information to create a Beyonce-like effect, he said, referencing the singer Beyonce's surprise-release of her self-titled album in 2013.

"I think in a lot of ways we're setting this up more like a Beyonce album dropping; nobody's going to know about it, or nobody's going to see it coming," Bahl said.