GTA Release Date Remaining A Mystery Could Be On Purpose

One of the biggest unanswered questions in all of gaming for 2025 is when GTA VI will be released. Take-Two and developer Rockstar Games have yet to announce a date, and that could be part of the plan.

Take-Two boss Strauss Zelnick told Bloomberg TV's Wall St. Week that while some of its competitors may announce release dates or windows years into the future, that's not what Take-Two will usually do. When asked directly why Take-Two is being so secretive about GTA 6's release date, Zelnick said the publisher likes to hold back marketing materials until "relatively" close to launch.

"The anticipation for [GTA 6] may be the greatest anticipation I've ever seen for an entertainment property, and I've been around the block a few times. And I've been in every entertainment business there is," he said. "We want to maintain the anticipation and the excitement. We have competitors who will describe their release schedule for years in advance. We've found the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement, and balance the excitement with unmet expectation. We don't always get it right. But that's what we're trying to do."