GTA Wont Have Product Placement Exec Says

While Take-Two's NBA 2K franchise is known to feature real-world brands--and even Jake from State Farm himself--don't expect the company's biggest franchise, GTA, to follow suit.

Take-Two boss Strauss Zelnick said at iicon this week in Las Vegas that fans should not expect product placement or brand integration deals in GTA 6.

"We need to be true to the underlying intellectual property and we need to be true to our consumers," he said, as reported by Variety. "It's a fictional world and everything in it is fictional. So we're not even at risk of doing brand partnerships because all the brands are made up. And I think that keeps us pure."