Nintendo Talks Switch Demand And Gives Small Update On Pricing

Some new details about Nintendo's plans for the Switch 2 launch have been revealed in the company's latest earnings briefing, with president Shuntaro Furukawa revealing that Nintendo is preparing for a high level of demand for the new console. The executive also discussed Nintendo's philosophy regarding pricing for the Switch 2 and confirmed there are no plans right now for a Switch price cut.

While answering shareholders' questions about the launch, Furukawa revealed that Nintendo is anticipating a high level of demand for the new console. "As of now, we are taking the risk and proceeding with production to meet as large a demand as possible," Furukawa said, adding that Nintendo would be estimating the initial demand for the console based off the reaction to its April 4 Switch 2 Nintendo Direct, as well as the response to its hands-on Switch 2 Experience events.

Nintendo is also making preparations in case it needs to quickly ramp up production of the consoles, as was the case when the original Nintendo Switch experienced supply issues in 2020. "As was true with Nintendo Switch, we believe it will not be easy to rapidly increase production capacity," Furukawa said. "So based on our prior experience, we are making preparations to be able to respond as quickly as possible."