Sony Partners With Blackpinks Lisa To Remind You The PS Exists

Sony has enlisted the help of Blackpink member and actor Lisa to help promote the PlayStation 5. She stars in a new promotional video set to her own song "Lifestyle," and the footage shows Lisa holding a PS5 controller as video from popular Sony games like Helldivers II, Marathon, and Astro Bot flash on the screen.

It's an eye-catching video and a big get for Sony, as Lisa and Blackpink are very popular. She also recently made her acting debut in the newest season of HBO's The White Lotus, playing Mook.

Lisa is just the latest celebrity that Sony has partnered with to help promote the PlayStation brand, as the company previously worked with basketball superstar LeBron James for a variety of accessories designed by the man himself. This was part of the PlayStation Playmakers program, which sees PlayStation team up with famous people for a variety of initiatives.