Ubisofts New SpunOff Division Is Being Led By Yves Guillemots Son And He Believes GenAI Will Revolutionize Gaming

Since its foundation nearly 40 years ago, Ubisoft has been a family company, with the Guillemot brothers steering the French gaming giant. That tradition is continuing with the new spun-off subsidiary of the company funded in part by Tencent, with Ubisoft CEO Yves Guillemot's own son, Charlie Guillemot, being named as the co-CEO along with Ubisoft Montreal veteran Christophe Derennes.

The two men will lead the new subsidiary that aims to "accelerate the growth" of Ubisoft's main franchises: Assassin's Creed, Rainbow Six, and Far Cry.

Charlie Guillemot got his start in gaming at Owlient in 2014, and Ubisoft later acquired the horse simulation game developer. He left Ubisoft in 2021 before rejoining the company earlier this year leading up to his promotion to co-CEO. As for Derennes, he was a co-founder of Ubisoft Montreal in 1997 and was most recently the managing director for Ubisoft's North American operations.