Xbox Boss Phil Spencer We Want Our Hardware To Win

Microsoft Gaming CEO Phil Spencer has said doubled down on Microsoft's commitment to the hardware space via Xbox, saying the company aims to "win" by providing the best experience out there. At the same time, Spencer admitted that times have changed. These days, it's a "game-first" market as opposed to "platform-first," he said.

Appearing on the GamerTag Radio podcast, Spencer said, "I want people to pick hardware based on the capabilities of that hardware and how that fits into the choices they want to make about where they want to play. We want our hardware to win based on the hardware capabilities that we have."

Spencer said the biggest, most-played, and most successful video games out there today are multiplatform games that are not locked to one device. Spencer said he's hopeful his teams can create a platform with Xbox that appeals to developers who make those kinds of games.