Amazon Prime Day Is A FourDay Sales Event For The First Time

Amazon has revealed the dates for this year's Prime Day sales event. The 2025 iteration of the massive sale for Prime members kicks off July 8 and runs through July 11. The four-day window makes it the longest Prime Day sale yet. As the name suggests, Prime Day debuted as a 24-hour flash sale in 2015 before moving to a two-day structure in 2019. And now the sales event has doubled in size once again for Amazon Prime Day 2025.

Amazon Prime Day 2025 Start/End Times

Amazon Prime Day 2025 officially begins on Tuesday, July 8, at 12 AM PT / 3 AM ET. The sales event will run for a full 96 hours, ending on July 12 at 12 AM PT / 3 AM ET.

That said, Amazon offers early Prime Day deals in the lead-up to Prime Day every year. And depending on sale plans from other retailers, Prime Day-esque deals will likely be available on Monday, July 7, or even the weekend prior to the event. Amazon has a tendency to match competitors in the gaming, tech, and entertainment spaces.