Your Next Car Could Also Be Your Xbox Thanks To LG And Cloud Gaming

Microsoft has announced that it has collaborated with LG to bring Xbox Cloud Gaming to select internet-connected vehicles. By using LG's webOS Automotive platform, passengers will be able to stream and play games directly from the Xbox app. Players will need to have an Xbox Game Pass Ultimate subscription and an automotive data plan to access their gaming library, but Microsoft says that it will give them instant access to hundreds of games via Game Pass as well.

A new video showed off how this works, with the footage specifically focused on people in the rear enjoying some games--just in case you were worried that this partnership could lead to some IRL Forza Horizon from the driver in the front.

It's not unsurprising to see Microsoft expand its cloud gaming initiative to cars, as the company's marketing for its gaming brand in 2025 has been focused on how you don't need to own an Xbox console to play Xbox games. "This Is An Xbox" has been the primary slogan for this advertising campaign, which emphasizes how the Xbox ecosystem can be accessed through a wide variety of devices.